—more than any other racial group—and the current buying power of the African-American consumer is over trillion, with forecasts predicting it will reach .3 trillion by 2017.
A different Nielsen report from 2011 states that black viewers have the highest rate of total TV usage, first season," says Danielle Belton, a writer and social media consultant who comments on television regularly on Twitter.
It was the most watched cable program in its 10 p.m.
Sunday time slot, averaging 3.3 million viewers per episode.
When the network unexpectedly struck gold with After more or less neglecting African-American viewers for most of its earlier run, VH1 has started to exploit the lucrative consumer base, boosting its primetime numbers to all-time highs with programming that caters specifically to the target demographic.
, "The goal is to bring a general market audience back into the fold in addition to servicing our African-American audience," which is a not-so-subtle way of saying that the new black programming has driven the original VH1 audience away.
Now, VH1 is still a slightly more mature MTV, but an MTV that clearly knows black people watch television and they want to compete for those viewers.
It made sense to do this, considering the only other networks targeting African American's completely are their sister network BET and TV One."After more or less neglecting African-American viewers for most of its earlier run, VH1 has started to exploit the lucrative consumer base, boosting its primetime numbers to all-time highs with programming that caters specifically to the target demographic.
But this isn't just a tired remark about a single network.The network’s five biggest ratings draws in 2013 were Black programming will continue to play a role in VH1's future. Can the network find the happy medium between the easy-to-produce, black-targeting programs that have made it so successful and the programming that established its identity in the late-'90s through the mid-2000s, the programming its executives seem to want back? But the numbers don't lie, and there may be no turning back now."I was not a regular VH1 watcher and I'd assumed incorrectly that the New York version of , the white viewership dipped from 76.32% to 50%, while the black viewership soared from 11.21% to 40%.Those are dramatic shifts that illustrate a trend: There's a direct correlation between the increase in black programming, the increase in black viewership, and the subsequent decrease in white viewership." debuted and started the chain of reality shows its rolled out.
For VH1, the veering away from music television has a different meaning.Originally an MTV sister network peddling soft rock to an older crowd, the cable channel has moved from producing generic pop culture programming to greenlighting shows that target a specifically black demographic.piggybacked on its predecessor's foundation and set an all-time premiere ratings record for the network.