"We didn't even know how to describe our new product. It worked." Naturally, I found this video on You Tube (with an assist from our features editor, Brian Anderson, who happened to be at the commencement when it happened).To generate interest, we just said it was a new kind of dating site," Karim said. Karim has long since left the site, which was bought by Google for what now is the laughable sum of .65 billion worth of Google stock."We even had a slogan for it: Tune in, Hook up." As a dating site, You Tube had very few users. On its 10th birthday, you don't really need me to tell you how important You Tube is or how it's changed the world; how it's arguably one of the top repositories of knowledge, primary sources, and, OK, idiots with a webcam the world has ever seen.
The account will be led by Laura Jones, a director at Frank PR who will be handling the social media and PR for the brand.
Other aspects of the business, including creative and concept development, will be handled by Heavenly.