Each employee was responsible for managing up to 15 different pseudos. Firstly, it was intended to coerce genuine members who had registered for free into paying a membership fee, in order that they could respond to the messages which they had received.
In November 2012, Channel 4 News revealed that the company had created a team of employees whose job was to create fake accounts for its network of websites, in order to send large amounts of flirtatious messages to genuine users.
Former employees revealed that their job, the details of which they were not permitted to discuss with anybody outside the organisation, was to search the profiles of genuine members from around the world, select the most attractive photographs, and create artificial profiles, known as "pseudos".
In 2013, Global Personals earned the distinction of being the 13th company in the Sunday Times HSBC International Track 200.
The list consists of mid-market companies across Britain and ranks them according to which ones have the most aggressively growing international sales.
The company started out with just one dating site, Singles365.com, which utilised the platform they developed called White Label Dating.
This platform was the first iteration of the company’s current turnkey dating software.