Once you create your market, they come to terms with the fact that it works well for others too," clears Nidhi. "Rajesh Pratap is one the best Indian designers with his simplicity, neat and classy designs.
He doesn't need a Bollywood star to sell his clothes.
When in fashion business, exclusive is the tag everybody loves to flaunt.
"We are twins, so it is obvious that our sensibilities match.
We never create something that even we would not wear. Mumbai is classy, Delhi is bling and if the client is too demanding, you have to be straight." And who is their favourite?