As of October 2016, Big Tobacco has thus far spent million to run its No campaign.
The industry began it's opposition in the summer: "On July 12, 2016, Philip Morris and RJ Reynolds finally appeared when they coughed up million to create 'No on 56 - Stop the Special Interest Tax Grab ' And on August 5, they put in another million, bringing their total so far to fight Proposition 56 to million." One tobacco industry ad claims that Prop 56 "cheats schools out of at least 0 million a year." That is a lie.
All of California's neighboring states have a higher tax (AZ = .00, NV = .80, OR = .32).The proposed .00 tax might sound steep, but it would still be a lower tax than 8 other states.The initiative is on the November 2016 ballot, and the tobacco industry is already running deceptive opposition ads. For perspective, California last raised its tobacco tax in 1998.The current tax on a pack of cigarettes is only 87 cents, the 37th lowest tax in the nation.
In fact, Prop 56 will generate million for school-based tobacco prevention programs. California's new tobacco control laws are now in effect In 2016, California achieved the tremendous accomplishment of strengthening its smokefree air law by closing many workplace loopholes.The new law went into effect on June 9, and requires non-hospitality workplaces to be 100% smokefree.