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According to IAS, the programme is meant to help marketers and their agencies “find each other, work together, and get the best out of their partnership with each other”.Read more: Digital marketing must be a boardroom conversation The agencies have the opportunity to present their credentials during a ten minute individual session.During each short interaction, attendees will share their professional backgrounds and business goals to see if there is good chemistry and whether any ideas spark.Powerful introductions could result in exciting new business and effective campaigns.A new Johannesburg event is looking to change that by giving South African agencies and marketers a “no-strings-attached” 10 minute opportunity to size each other up and feel if there’s enough chemistry to warrant a longer conversation over a boardroom pitching table.The so called “speed dating event, run by the Independent Agency Search and Selection Company (IAS), involves 10 individual marketers meeting with 10 selected ad agencies at the Institute of Directors (Io D) in Sandton.


Before marketers leave they will give IAS detailed feedback on the agencies they interacted with.

The IAS says it will forward this feedback to each agency.



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