This course is suitable for graduates from a range of academic disciplines.Applicants should possess a UK higher education degree of at least lower second class honours (2:2), or a non-UK qualification recognised by the University as being equivalent to this.This piece of advanced academic study would enable you to embark on further research in the field of international public relations, should you wish to do so.You will need to complete an online applications form which will then be considered by an admissions tutor.
This course offers a mix of practice, theory and advanced academic study.
It develops the skills and techniques required to practice public relations at an international level and an understanding of the PR practitioner’s role as guardian of corporate reputation.
Aside from gaining valuable practical skills, you are introduced to business, organisational and PR theory so that you can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry.
This synthesis of theory and practice culminates in a final dissertation of 15,000 to 20,000 words where you have the opportunity to apply what you have learnt to an area of personal PR interest.
Public relations is a booming industry and has continued to grow year-on-year.
The numbers of Public Relations Officers (PROs) now match journalists in the UK and there is a big demand for graduates who have the skills to meet the dynamic changes of this exciting and growing sector.