“W All the same, the changes are very much in line with how Linked In has been trying to develop its wider platform.Taking the service beyond a place where people simply go to look for new job recruitment, it wants people to spend more time on the platform to help Linked In grow other parts of its business around advertising and premium content — and area that will be developed, for example, by way of its recent online learning acquisition.
The app will now feature a cleaner UI that borrows a swipe-left to reject/swipe-right to save gesture borrowed from popular apps like Tinder, but perhaps more importantly it will provide a whole new approach to how it helps you discover news.
You can still add specific publications into the mix alongside this, and for those who are using the current Pulse app, you can continue to do so until the end of this year.
Kothari tells me that rebuilding the app in this way had always been in the startup’s sights.
“But right now the aim is to deliver a useful Pulse experience.” He adds that there is “no strict timeline” on when they will come — leading me to think that ultimately, they will appear.
The arrival of Apple’s News app, question marks over the future of Flipboard, and Facebook’s news publishing moves are putting a renewed focus on how we as consumers read news online and how that will be developing in the future.Now one of the earlier movers in the world of news aggregation is making its own updates to try to answer that question.