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19 Copyright (EU) ............................................................................. This White Paper will help you to maximise the huge potential benefits of this revolution and protect against the inherent legal risks surrounding social media.In this document, you will find practical, action-oriented guidelines as to the state of law in the United States and Europe in the following areas: Advertising & Marketing; Commercial Litigation; Data Privacy & Security; Employment Practices; Food & Drug Administration, Government Contracts & Investigations; Insurance Recovery; Litigation, Evidence & Privilege; Product Liability; Securities; Copyright & Trademarks.As we continue to expand the White Paper, we will add additional chapters as well as updates.So be sure to bookmark and subscribe to the Legal Bytes blog.c o m ii Reed Smith Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon — EDITORS — Gregor Pryor – [email protected] J. Marcus – [email protected]— TABLE OF CONTENTS — Introduction .................................................................................... S.) ........................................................................... 92 Trademarks ................................................................................ 131 Endnotes .................................................................................... 141 Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon reedsmi t h .1 Advertising & Marketing ............................................................... 4 Brand Protection & Reputational Management ........................ S.) ........................................................................... 36 Data Privacy & Security .............................................................. 39 Employment Practices ................................................................ 50 Food and Drug Administration ................................................... 59 Government Contracts & Investigations ................................... 69 Insurance Recovery ..................................................................... 72 Litigation, Evidence & Privilege ................................................. 77 Product Liability........................................................................... 82 Securities (UK) ............................................................................. c o m Introduction 1 Reed Smith Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon Welcome to the New World Introduction Social media is a revolution in the way in which corporations communicate with consumers.It took radio 38 years to reach 50 million listeners.

What is Social Media and What Does it Mean to Business?

Everyone has heard of Facebook, Linked In, You Tube, and Twitter. There are thousands of social media sites with billions of participants. Multinational companies and their CEOs are increasingly active in the social media space via blogs, Facebook fan pages, You Tube channels, Twitter handles and much more.

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