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The network boasts the longest average time spend per page, significantly more than other social networks. Odnoklassniki users participate a lot in group discussions and reviews etc.The audience tends to be more mature, closer to 40 years old and over, with quite traditional values and settled lives.Note the fact that the Russian language internet space has its own well-established name – this highlights that it’s not just a language issue, but that the whole mentality is different.Founded in 2006, VK is the most popular social network in Russia, with a daily audience of over 50 million users. A mobile number is required for registration, as a code is sent to the mobile phone to activate the account.Demographically it’s dominated by quite young people, or people just over 30 – these people are dynamic and open-minded, with diverse interests, and are likely to have some disposable income.However, businesses, especially foreign ones, have no major presence on VK.Interestingly, note how the same post (pictured below) got a relatively similar number of comments, but 150 times less “likes” on VK when compared to Facebook: place on the Russian social networks list, with over 20 million users.

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At SMX it was confirmed that Yandex is working towards dropping backlinks as a ranking factor and developing a complex technology to access social media content, which eventually will have an impact on Yandex rankings.Therefore, to follow the trend of the ever increasing importance of social media, we have compiled a review of the most important and influential social networks in Ru Net.

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