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If your business stocks products with specific 'release dates', consider using pre-order forms to collect customer information.By filling out a pre-order form, a customer makes a commitment to buy a product and will often pre-pay for it.Use customer complaints as a way to collect customer information.Not only can you record the complaint, but also who made it, why, which staff member heard the complaint and what was done to resolve the problem.

However, there are legal requirements regarding what you can do with the information you have collected.If your business has products or services that come with a warranty, you can use warranty cards to collect and store your customers' information.It's good business practice to record the details of any customer enquiries so you can follow them up.Enquiries also give you an opportunity to collect customer information and mention your website, mailing list or social media pages.

Include any potential customers who have made enquiries about your goods or services.There are many ways to collect information on your customers, including: Order forms let customers order a specific product or service that your business is unable to supply immediately, and are a good way to collect customer information.


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