After a rough breakup last January, I was sad and single in the Big Apple.Valentine’s Day was approaching, and this city of more than eight million people was feeling oddly lonely.It doesn’t help that these algorithms are closely guarded trade secrets.The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.Research suggests that, while it is possible to predict whether two people could enjoy spending time together in the short term, it’s (nearly) impossible to scientifically match two people for long-term compatibility.
While many dating sites claim the ability to find your perfect match, social scientists aren’t buying it.
Plus, many big sites have been hesitant to allow independent researchers to look at their matching algorithms in depth.
With some goading from a friend — who somehow convinced me that the stigma against online dating was no more — I joined Ok Cupid and started scanning the thousands of matches that popped up on my screen.
Apparently, I wasn’t alone in my Valentine’s Day depression-induced hunt for Prince Charming.
Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.With the number of visitors these sites get each month, that increase is pretty significant: Some current estimates report between 10.5 and 23.8 million unique visitors per month for two major dating sites.