Developing and validating trust measures for e commerce

This study attempts to synthesize previous empirical findings regarding antecedents and consequents of trust in e-commerce. 70 empirical studies have been identified, and 262 effect sizes are collected and meta-analyzed.

Implications for future research are also discussed.

The purpose of paper is focus attention on that can be assigned to qualitative attributes.

The methodological part contains the results of a questionnaire survey conducted on a sample of 150 students of University of Zilina.


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