There are many different schools, but most trace their inspiration back to one man, Ross Jeffries, who founded “Speed Seduction” in 1988.
The movement achieved real prominence in 2005, with the publication of Neil Strauss's book The Game, in which he described his own journey into the odd subculture.
They use Displays of High Value (DVH) to impress women with LSE (Low Self Esteem).
The aforementioned Neil Strauss went under the pseudonym of “Style”. Others have called themselves “Juggler”, “Formhandle”, “Ice Dragon” (seriously), and perhaps best of all “Gunwitch”.
Sartorially, that may mean wearing a fluorescent T-shirt and an asymmetric haircut, or makeup, or platform shoes – Mystery, we are told in The Game, sports the latter.
This behaviour, apparently, is called “peacocking”. The jargon Similarly, like lots of little boys' clubs, the pick-up artist world has developed its own pseudo-technical language.
We haven't linked to any of the sites mentioned, as we are not sure that all the content is appropriate.
You can't get far in the world of pick-up artistry without a silly name.
A search online for “dating tips for men” reveals hundreds of these sorts of sites, generally requiring a credit card.Usually at the top is a picture of a smiling man, with a tag-line like “Learn the secrets that let me charm 173 women in to bed in a year”, and a short article explaining that the author, too, used to be a shy nervous virgin until he discovered the mysteries of Pick-Up Artistry.