To help singles find success, the site's psychotherapist, Kimberly Moffit, is offering some insider advice that will help you maneuver the often complicated world of online dating.
From who should pay on a first date, to post-date communication etiquette, check out the slideshow below to have your dating dilemmas solved.
Take the 2012 article Online Dating: A Critical Analysis From the Perspective of Psychological Science.
But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made 3 million in Canada in 2014.Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms.