Every doorway and stairwell is guarded, and every window is blacked out. In 2014, a Swift shoot requires the kind of operational secrecy and logistical complexity rarely seen outside of a SEAL raid.Before Project Sparrow – the code name chosen by the video's director, Mark Romanek – there was Project Cardinal, a multiweek mission where Swift's social-media team scoured the Web for a representative group of fans to appear in the video.But sometimes – – you don't want to have a camera pointed at you.Sometimes it would be nice if someone just said, ' Hey, I think it's really cool that you have that cat on your head.I think that's interesting.'" It's 1300 hours in the San Fernando Valley, and Project Sparrow is in full effect.In a nondescript parking lot at a soundstage in Van Nuys, California, a Blackwater-esque platoon of personal-security professionals stands at the ready.It's terrifying.") At the moment, Swift is in a makeup chair in her dressing room, getting false eyelashes applied.
"My first reaction was, ' Did you take a picture? That guy is asking for it – he's got a cat on his head!She's five feet 10, but she looks much taller, even with her lanky legs wrapped underneath her like a pretzel twist. So in terms of being happy, I've never been closer to that." Which is not necessarily the same as being happy.here's one way into Swift's new apartment building, and much of the time it's guarded by a former NYPD officer named Jimmy, who unlocks the door for residents and visitors alike.