With some 5.8m people over 45 living alone and some 1.7m women over 65 who are widowed in the UK, online dating for the over-50s has become big business.
New entrant my Lovely goes live on Friday, with a business proposition aimed at those over 50s.
(We have been in the online dating business for over 13 years!
The 50-plus generation find there are still many of the same stigmas associated with meeting people online as there are for younger generations. These are the same questions going through first dates' heads, no matter their age.
Senior offers you a great platform to meet activity partners, travel companions, your dream lover or your soulmate!
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Senior Match focuses on users over 50 years of age, and does not allow members under the age of 30.
According to a You Gov Survey last year, one in five relationships in the UK now start online, with UK singles contributing almost £3.4bn annually to the economy in their search for a partner.
By doing so, we maintain a consistent age range dedicated specifically to mature members interested in meeting others online.
Maybe you just broke up with a long-term partner or your love passed on.
Matt Connolly conceived the idea of the website to dispel the stigma and solve a problem presented to him around the Sunday lunch table.
Maybe you have been without someone special in your life for a while.
Whatever your life story is, let us assist you in finding that special someone, from casual daters to serious singles.