She started blogging in 2009 about DIY, style and design at which led to the idea + audience that turned Whimseybox from a dream to a venture-backed startup that has been featured in The Wall Street Journal, The Chicago Tribune, The Houston Chronicle, on television and online. Allison Costa is a food writer and owner of Ventura Food Tours.
Her work has been published in a variety of Ventura county publications including Edible Ojai and Ventura County Magazine, Ventana Monthly, and the VC Reporter.
Alexandra is the newest Manager of the Sunday, Hollywood Farmers' Market.
She has been working for the non-profit operator, Sustainable Economic Enterprises of Los Angeles (SEE-LA), for the past 5 years.
The market is also a large supporter of creating sustainable food access and nutrition education for Los Angeles' most needy.
Alicia Di Rago is the founder and CEO of Whimseybox, a DIY/craft ecommerce and subscription business that helps people Stop Pinning + Start Making.
When the market began as a revitalization effort for the area in 1991, it quickly proved itself as an incubator for small businesses who couldn't afford the general overhead associated with a traditional model.
She also appears annually on Good Food with Evan Kleiman where she talks about new Ventura area eats.Building upon her passion for all things eating and drinking in Ventura county, she launched her food walking tour business in 2011.