Today, people want romance just like they want their movies, on demand.
Match, Ok Cupid and Tinder are a handful of digital platforms that promise to unite couples with the click of a button.
BAE’s founders understood the pain points within the African-American dating experience intimately, and set out to create an app that would not only generate downloads, but genuine connections too.
“Basically, just a small group of eight guys,” Brian recalls. Equally attractive, Black guy—and he had like 4 or 5 matches,” says Brian.
“We were passionate about tech and wanted to start our businesses.” It was during a random conversation with this group, about online dating, that the Gerrards were struck with inspiration. Shortly after that conversation, the brothers, along with Jordan Kunzika, a first generation Angolan-American, created BAE , Before Anyone Else, a mobile dating app that caters specifically to African-American singles.
Online dating is the natural evolution of courtship in an era where social interaction is more likely to take place over a keyboard, than a cup of coffee.
According to the Ok Cupid study, Circumstances are not much better for Black men given the marked preference for white men, among white, Asian and Hispanic women on mainstream dating sites.
And for Black people seeking other Blacks, the pool is often too shallow to generate meaningful matches.