Jim Talbott, director of consumer insights at Match.com, also suggests: “Keep your photos fresh, and swap out your primary photo frequently.
You look like a new user and people who might have missed you before are more likely to give you a second look.” A final thought from Honey: “Don't be tempted to airbrush your picture or present yourself looking too much better than you do in real life, and give group photos a miss to avoid confusion.” It might feel a little awkward, but dating expert Peter Spalton says it’s a great idea to ask a friend to cast a fresh eye over what you’ve written – and not just to check your spelling.
“Be careful what you say about yourself,” says Honey.
“Could someone use those details to find you on Linked In, for example?
Ask your friend to keep an eye out for overused phrases.” Honey adds: “It's a good idea to emphasise your activities as people tend to be attractive to those who convey health and vitality.” It’s true – two of the most commonly used words in profiles on Ok Cupid are yoga and (slightly more intimidatingly) surfing.
But running, skiing, tennis, dancing and cycling were also rated highly.
Before giving away information such as job titles or personal details, think first about how those could be used to track you online.
A lot of the outdated dating rules don’t apply, and sending the first message online is actively encouraged if you want to get your profile looked at. “Set aside an amount of time every day and write a handful of tailored introductory messages to new people,” he says.
“We live in a soundbite society so the first 30 words of your profile really count,” says Peter.
“Try to avoid clichés in your profile because, let’s face it, everyone wants someone who's loyal and we all like walking on the beach at sunset.
This is the big one, because depressing though it may be, your smiling face is the first thing on which people will judge you.Relationship psychologist Honey Langcaster-James says: “Look straight into the camera and smile showing your teeth – this says open, friendly, healthy and confidence.” A recent study of the most popular profiles on dating sites showed 88 per cent are making eye contact with the camera in their profile picture.